Company / About
The Travel Store Singapore | Premium Travel Goods & Lifestyle Brand
Founded in 1998, The Travel Store Singapore has built a strong reputation and achieved worldwide recognition as a trusted travel goods and lifestyle brand. Over the years, the brand has attracted interest from numerous international licensors for strategic partnerships, reflecting its credibility, reliability, and differentiated market positioning.
With a highly distinctive brand identity, The Travel Store stands in an advantageous position to attract new business opportunities in emerging markets while continuing to maintain and expand its loyal customer base. Today, The Travel Store is widely regarded as a leading destination for quality travel goods, championing the category through its reliable and well-established flagship brand.
Brand Vision – Every Journey Begins Here
Every journey begins here.
The Travel Store’s brand vision reflects its commitment to being the first brand that comes to customers’ minds when they think of travel goods. Through an integrated marketing communications strategy, the brand clearly communicates its differentiation, value propositions, and unique selling points.
The tagline “Every Journey Begins Here” encapsulates The Travel Store’s focused strategy to be the preferred travel goods partner and first stop for customers preparing for any journey. It reinforces the brand’s role at the very beginning of every travel experience, whether for leisure, business, or everyday mobility.
By partnering closely with customers and key stakeholders, The Travel Store continues to identify new growth opportunities by recognising product and service gaps, meeting evolving customer expectations, and consistently strengthening its position as the travel goods provider of choice.
Brand Mission – To Serve With Trust and Integrity
To serve with trust and integrity.
This mission guides The Travel Store in delivering a service-led approach built on pride, accountability, and respect for the people it serves. By focusing on a deeper understanding of customer needs and preferences, the brand aims to strengthen its reputation not only externally but also internally among its teams.
The Travel Store believes that strong relationships are the foundation of long-term success. By nurturing trust with customers, partners, and employees, the brand continues to build a strong brand culture that shapes behaviour, enhances productivity, and supports sustainable growth.
Why Choose The Travel Store Singapore
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Established travel goods brand founded in 1998
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Strong global recognition and trusted reputation
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Highly differentiated brand with clear positioning
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Customer-focused and service-led brand philosophy
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Commitment to trust, integrity, and long-term relationships
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Positioned as a first-choice destination for travel goods
Looking for trusted travel goods in Singapore?
The Travel Store Singapore continues to champion the travel goods category, offering dependable products, a strong brand promise, and a customer-first approach — supporting travellers at the very beginning of every journey.
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